After her studies in International and EU law in Rome, Kiel, Bruges and Brussels, Veronica Manfredi worked initially for the Italian and European Chambers of Commerce and afterwards, in 1999, she joined the European Commission as a case-handler on State aids.
In 2002 she joined the Cabinet of the then Internal Market Commissioner Frits Bolkestein, where she was mainly in charge with infringements and competition issues, and then she joined the Cabinet of Vice-President Siim Kallas working on the Portfolio for Administration, Audit and Anti- Fraud issues (2004-2009 – with main responsibilities for the EC relations with the host countries), followed by Transport (2010-2011 – with main responsibilities for sustainable transport and for passenger rights across all transport modes).
Since April 2011, she is the Head of the Consumer and Marketing Law Unit in DG Justice, which oversees the effective implementation of no less than 10 Directives building up the EU consumer acquis, including the Unfair Commercial Practices and the Misleading and Comparative Advertising Directives, the recent Consumer Rights Directive, the Directive on Unfair Consumer Contract Terms, the Package Travel and the Timeshare Directives.
In May 2012, her Unit co-led the adoption of the European Consumer Agenda, a joint initiative by Vice-President Reding and the then Commissioner Dalli, defining the strategic priorities for consumer policy across the EU.
Next to a consistent enforcement action, other deliverables of her Unit have so far been the Communication on the Misleading and Comparative Advertising Directive (November 2012), the Report on the Unfair Commercial Practices Directive (March 2013), the proposal for a revised Package Travel Directive (July 2013), the adoption of the Guidance on the Consumer Rights Directive (June 2014) and the 2014 and 2015 editions of the Awareness-Raising Campaign - now addressed also to Hungary and meant to increase both consumers' and traders' knowledge about key, cross-sectorial consumer rights and duties.